PHARRELL’S VUITTON: A VISION OF CULTURE AND SOUL
Louis Vuitton’s creative director Pharrell Williams transformed the square outside the Centre Pompidou into a magical playground – quite literally. A giant Snakes & Ladders board, designed by architect Bijoy Jain, set the stage for his latest menswear show: a fiery fusion of India and Paris, tradition and future, spirit and street.
What followed wasn’t just a runway show – it was a full sensory experience: silk floating like incense smoke, turmeric and cinnamon hues glowed in the light, subtle cricket references woven into elegant tailoring, jewel-like textures shimmering with meaning. Pharrell’s signature is unmistakable – human, warm, and globally minded.
Wes Anderson lovers would have spotted the nods to The Darjeeling Limited – from jungle-printed tailoring to a sense of cinematic nostalgia that lingered in every sun-washed shade. A vivid homage to storytelling, travel, and style.
India has always inspired me. It’s where Snakes and Ladders was born, and the game felt like the perfect metaphor for life: the climbs, the falls, the lessons. This collaboration was a meeting of minds – human, intentional, and full of spirit.
-Pharrell Williams
MUSIC: Show soundtrack by Pharrell Williams
‘Intro’ & ‘SS26 Show Music’ Composed by Pharrell Williams Arranged & orchestrated by Thomas Roussel Courtesy of Sony Music Publishing, 79 Editions.
Voices of Fire ‘Miracle Worker’ Produced by Pharrell Williams, Ezekiel Williams and J Drew Sheard Written by Pharrell Williams and The Dream Arranged & orchestrated by Thomas Roussel Courtesy of Sony Music Publishing, Voices of Fire, BMG Publishing, J Drew Sheard Music, & 79 Editions.
‘Yaara Punjabi’ Composed and produced by Pharrell Williams and A. R. Rahman Additional orchestrations by Thomas Roussel Courtesy of Sony Music Publishing & AR-Rahman Limited.
Clipse ‘So Be It Pt. II’ Produced by Pharrell Williams Written by Pharrell Williams, Terrence Thornton and Gene Thornton Additional orchestrations by Thomas Roussel Courtesy Roc Nation, Sony Music Publishing & Gene Elliott Publishing Designee.
Doechii and Tyler, The Creator ‘Get Right’ Produced by Pharrell Williams Written by Doechii and Tyler, The Creator. Courtesy of Sony Music Publishing & Universal Music Publishing.
Performed by Voices of Fire & l’Orchestre du Pont Neuf conducted by Thomas Roussel
IMAGES IN COURTESY BY LOUIS VUITTON
TEXT BY AFRA RE
