LONDON GRUNGE MEETS GLAMOUR AT KNWLS SS25
After last season’s jaw-dropping moment with Mia Khalifa on the runway, KNWLS is back—and they’ve turned up the heat. The London-based label, led by Charlotte Knowles and Alexandre Arsenault, delivered a grunge-fueled, unapologetically sexy collection for Spring-Summer 2025 that hit hard.
Worshipped by today’s boldest fashion rebels like Julia Fox and Kendall Jenner, KNWLS took over the historic Central Saint Martins building. Models slinked through marble columns, under a monastic stone structure, exuding raw attitude.
But don’t get it twisted—this wasn’t just another grungy, in-your-face show. KNWLS tipped its hat to the OG fashion legends: Cristóbal Balenciaga, John Galliano, Azzedine Alaïa with his powerful sculptural designs, and the iconic pleating of Madame Grès. It was a defiant homage to the greats, with a clear message: KNWLS is gunning to be next in line.
KNWLS isn’t here to play nice. Their “Haze” collection put the corset front and center, sexier and more dominant than ever. Alongside that, their signature square-toed boots, razor-sharp Claw jackets, and tough-as-nails Razr bags were reimagined for maximum impact. Lace-up details slashed through the lineup, proving the devil really is in the details.
Closing out the show, a bride strutted in a killer white corset dress with a sheer train and long gloves. KNWLS once again showed they’re not just here to make clothes—they’re here to shake things up and leave you wanting more.
Music by Braden Wells
We were looking at what fashion used to be, and what it became when we started, and where it’s now going and where we want to go with it.
-Alexandre Arsenault and Charlotte Knowles
IMAGE IN COURTESY OF KNWLS. PHOTOGRAPHY BY DANIELE OBERRAUCH
TEKST BY MARIE BURNET
