CHLOÉ WINTER 2025 CAMPAIGN WITH GRACE HARTZEL
There is a certain magic to the French Riviera once summer slips away. The light turns softer, the air heavier, the horizon haunted by memories of a time when freedom and decadence collided. It is precisely this off-season melancholy that David Sims captured in Chloé’s Winter 2025 campaign, with Grace Hartzel as his muse.
Released earlier this month, the campaign lingers in the aura of Villa Nelcotte, a name that feels like a secret. Hartzel drifts through sculpture gardens and balcony rooms as though she were the heroine of a forgotten film. It is 1973 and it is today. The clothes whisper stories: translucent fabrics brushing the skin like morning mist, offset by jackets that carry the promise of rebellion.
Chemena Kamali, Chloé’s Creative Director, spoke of tension, of the collision between sensuality and freedom in the early ’70s. You feel it in every frame: a face half-lit by sunlight, a silhouette dissolving into shadow. Sims doesn’t cast Hartzel as a model, but as a character — a woman on the verge of escape, restless and magnetic.
The result is not just a campaign, but a love letter. To the Côte d’Azur, to freedom past and present, and to the woman who refuses to be contained.
The Chloé Winter 2025 collection is now available in boutiques and on chloe.com.
IMAGES IN COURTESY BY CHLOÉ BY DAVID SIMS
TEXT BY MARIE BURNET
